Anyone can build the software. We build the company.
Building software is table stakes. Building a company is the hard part. We build the product and the revenue engine...at the same time. We've done it before. We'll do it with you.
Operators working with operators. We've been in your shoes. We know what's coming.
YOU HAVE TRACTION
You have a product, customers, and revenue. And you just realized the thing that got you here won't get you to the next stage.
The revenue motion is manual. The architecture wasn't built to scale. The team is busy but the wrong things are getting done. You're at the moment where the next decision either compounds everything you've built — or costs you 18 months and a rebuild. We've been through this exact moment. We know what's on the other side.
Revenue operations infrastructure rebuilt for your stage
AI-native operating model — not bolted on
The system that scales without adding headcount
Operators in the room, not advisors pitching decks
PREPARING TO SCALE
Revenue is moving. Now you need to scale without hiring a huge team, losing the edge that got you here, or making mistakes that kill.
Most operators at this stage make the same three mistakes: they hire before the system is ready, they bolt AI on top of broken processes, and they confuse activity with traction. We've made those mistakes — and we've fixed them. We embed as operators, not consultants, and rebuild the infrastructure that makes the next stage possible.
Company architecture for the stage you're going to
Revenue system that compounds without you managing it
AI built into the infrastructure, not the pitch deck
CEO and CTO level operators — in the room, not on retainer
The revenue system we build into every company.
This is not a CRM. It's not a marketing stack. Groundwork RevOS is the revenue engine that replaces six functions you can't afford to hire, and runs them autonomously from day one. Not a bolt-on. The operating layer. Intent, behavior, social signals, partnerships, and more. All connected. All working while you sleep.
PROSPECTING
Find & Prioritize
AI agents research and rank your best-fit targets using live signals from LinkedIn, Reddit, Facebook, and across the web so you know exactly who to go after first.
SALES
Reach & Convert
Automated outreach and lifecycle sequences triggered by the right signals at the right moment, from first contact to signed customer, without a sales team.
CUSTOMER SUCCESS
Retain & Expand
Your product analytics feed customer success agents with usage data and milestone signals. The right message reaches the right customer before they churn.
PARTNERSHIPS
Partner Channel
Partner registration, deal tracking, and commission processing built in. Your partners can sell without you managing it manually.
Every part of the loop is connected. Your product analytics feed every agent, every team, every channel — from one platform.
Not marketing. Not ads. A Revenue Engine that finds, reaches, converts, retains, and grows your distribution and customers through connecting the entire customer experience through our product analytics, running autonomously.
Most operators at your stage are managing five vendors, three consultants, and a Slack channel where nothing gets decided. Nobody owns the outcome. We collapse all of it into one operating model — integrated, disciplined, and built to compound. One team. One system. One outcome.
GroundedPath
Company Building System
01
Business & Product Strategy
We think through the business before we write a line of code. Market positioning, product, and the decisions that determine whether the company actually works.
02
Product Engineering
Engineers who have shipped startups. Not enterprise developers who've spent their career building train systems. Every line of code is written with the business in mind.
03
AI-Native Architecture
AI integrated into the product and the operations from the start, not bolted on after the fact. Built to run autonomously, not to require a team to babysit it.
04
Revenue Engine
ICP research, outbound sequencing, onboarding, customer success, and partner channel ...autonomous, connected, and running before you launch. Not an afterthought.
05
Go-To-Market Architecture
The structure that makes revenue possible. Not marketing execution. The system, the positioning, and the motion that your team and your agents execute against.
06
Operational Design
The processes and systems that let the company scale without breaking. Built for the stage you're in, designed for the stage you're going to.
07
Execution Leadership
We don't hand you a plan and leave. We execute alongside you — as operators, not consultants. We've done this before and we bring that to every engagement.
These are not services. They are capabilities inside one integrated company building system.
Every person on our team has lived the startup product engineering cycle: from idea to build to GTM to exit. We don't hire enterprise or corporate developers who have never been part of a startup product effort. A developer who has spent their career building enterprise systems does not think like a product engineer.
We seek out people who have been through the cycle. That's not a credential, it's how we work.
Shipped startup products from zero to enterprise-ready
Lived the full cycle: idea, build, GTM, scale, exit
Not corporate developers who've never lived a startup
Not agency contractors on their third client this month
People who think like product engineers, not ticket-closers
Idea → Exit — We’ve run the full cycle
Idea
Zero to concept
Build
Engineering + product
GTM
Revenue system live
Scale
$0 → $MM
Exit
Acquisition
$0 → Scale
Bootstrapped + VC experience to scale
30+
Person team, built together
10+ yrs
Cloud security background
3×
Build-to-exit experience
We've been in your seat. Sold companies. We're doing it again — with you.
Not as advisors who watched from the sideline. As operators who ran the business, owned the number, and lived with the outcomes. The same system we used to build and exit is what we bring to every engagement. No theory. Just receipts.
START LEFT® SECURITY
EXIT
Concept to category pioneer to acquisition.
Invented the Application Security Posture Management (ASPM) category before Gartner recognized it. Led the full business lifecycle: concept, commercialization, and acquisition.
SOPHIE AI
ACTIVE
Back of napkin to revenue in 6 months.
Started as a concept. Built the Practice Operating System on the same integrated venture studio model. Revenue in six months. Now scaling. The proof that the system works at speed (and that we practice what we build).
COMING SOON
ACTIVE
Multiple companies. One operating model.
Several companies in active development — including a post-acquisition security company and a pre-launch cyber protection platform. The same system. The same team. Different markets.
FINTECH BANKING OPERATION
$0 to $50M in four years.
Part of the founding team that scaled a FinTech operation from zero to $50M in four years. Helped build the revenue and operations infrastructure that made that growth possible.
LEGAL SOFTWARE
EXIT
Built for mortgages and foreclosures. Acquired by Fortune 500.
A founding team member built and grew a legal mortgage operations platform that saved major financial institutions hundreds of thousands of dollars per month. Acquired by a Fortune 500 financial services firm.
SERVICES COMPANY
ACTIVE
$0 to $5M recurring. Built to scale. Still operational.
Grew a software engineering services company from $250k to $5M in ARR. Built with scalable delivery architecture, not just headcount. The operating discipline that informed everything we build today.
THE REAL PROBLEM
01
The product is getting built.
But your GTM is a spreadsheet, a Slack channel, and a hope. By the time the product ships, you're starting from zero on revenue.
02
You hire a dev shop.
They build the thing. You still don't have a revenue system. You have deliverables. The two are not the same.
03
You raise money to buy time.
The clock starts. The burn rate climbs. The revenue system still isn't built. Nothing changes except the pressure.
"We've lived this. We're not selling you a solution we read about."
You've tried the agencies. You've tried dev shops. Consultants. You're still stuck.
An "AI agency"
Charges you to set up Hubspot and manage campaigns
A code-slingin' dev shop
Ticket-closers that ship code and disappear
A product studio
Hands you a prototype or MVP and calls it done
A fractional CTO
Joins your Slack and sends weekly updates
A consulting firm
Delivers a slide deck of your 90-day roadmap
A one-and-done agency.
Never been an operator of the SaaS startup lifecycle
We are operators who have built companies from zero to acquisition.
We bring the whole system — not one piece of it. And we execute alongside you, not above you.
Tell us what you're building.
Idea stage or traction stage — the first conversation is about your company, not our services. We ask the questions most teams avoid. We tell you what we see. No pitch. No deck. No bullshit.
Contact Us
We will get back to you as soon as possible.
Please try again later.
